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As Demand for Fast Deliveries Surges, Companies Struggle With the EV Transition

In an ad 12 years ago, featuring an animated FedEx electric truck ambling through an enchanted forest with pixie dust and singing animals, the company touted “more electric trucks” as part of its sustainable offerings. Since 2021, it spent over $17 million on two new US television spots showcasing its commitment to EVs, including one with country legend Willie Nelson, according to an estimate from iSpot, an ad measurement company.

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TV ads during NFL games speak to consumers' economic anxiety - Marketplace

That ad tested well with audiences, per Peter Daboll, chief of insights and strategy at iSpot.tv.

Advertisers are trying to convey empathy, and “they’re just trying to do it in a way that isn’t divisive or doesn’t come across as pandering but does it in a way that is real. But they’re not always successful,” he said.

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What's More Valuable For Chiefs: Taylor Swift Or Super Bowl Win?

In 2023, the Kansas City Chiefs emerged as the undeniable champions of the NFL, capturing not only a(nother) Super Bowl title, but also won the hearts of fans worldwide, including pop sensation Taylor Swift. This propelled the Chiefs to the pinnacle of CreatorIQ’s 2023 NFL leaderboard, making them the most talked-about team of the season.

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Data: 72% Of Super Bowl Ads Were 'Funny' Last Year

iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, "funny" ads have become the norm at this point – especially this past year, when 72% of Big Game ads scored for humor.

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This marketing channel leads in purchasing frequency

"Loyalty is an all-encompassing strategy, not simply a product,” said Wendy Werve, chief marketing officer of Marigold. “This report underscores the significance of messaging-driven loyalty and trust-building through personalization in every interaction. Brands must go beyond generic incentives to establish meaningful relationships with savvy consumers who have become frustrated with irrelevant content and offers.”

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For Broadcast, 2024 Will Be The Year Of Multiple Currencies

Nielsen Media Research, which was founded in 1923, has for the most part been the sole provider of currency on which TV advertising is bought and sold. However, when Nielsen lost its MRC accreditation in September 2021, media companies took the opportunity to seek out new options. Since then, three more currency providers have emerged, with Comscore, iSpot.TV and VideoAmp joining Nielsen.

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Future of Digital Marketing: 7 Trends You Can’t Afford to Ignore

For instance, personalizing email subject lines can improve open rates by 26% and segmented email campaigns can result in a 760% increase in revenue, according to Campaign Monitor. Intelligent data-driven strategies not only help marketers understand their target audience better but also enable them to allocate budgets more efficiently, focusing on high-performing channels and tactics.

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