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Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs

“Brands invested to make the Chiefs-themed ads hard to miss,” said Cassandra Arora, the chief marketing officer of iSpot, which estimates the spend of an ad based on the market rate for how much companies have to pay to air commercials on TV. Basically, the more spend an ad has, the more viewers are seeing it.

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According to iSpot.tv, a TV ad catalog and measuring service, commercials including Mahomes “have had more than 173,000 airings over the past 30 days” (K.C. STAR, 2/6)

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Inside the Taylor Swift effect on Super Bowl marketing—and how brands are reacting

It’s no wonder networks want to capture Swift though during the games. Her fans are tuning in to watch her, and her star power moves ratings. Chiefs games were among five of the top 10 highest-rated regular season NFL games this year, according to iSpot, the TV measurement firm. The Chiefs-Ravens game earned a record as the most-watched AFC Championship game with 55 million viewers.

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Glossy Pop Newsletter: Glow Recipe’s unreleased Hue Drops are already going viral based on a TikTok leak

In 2023, Glow Recipe’s Watermelon Glow Niacinamide Dew Drops drove $16.6 million in earned media value, making it the brand’s buzziest product, “by far,” according to Alexander Rawitz, Creator IQ’s director of research and insights. Its No. 2 product, the Strawberry BHA Pore-Smooth Blur Drops, drove $5.2 million in EMV.

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The Dodo’s Twist on the Perfect Blind Date Features Scarlett Johansson

The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, March 2023]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.

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Personalisation and the battle for customers’ attention

The lawsuit, filed Jan. 31 in federal court in Delaware, brings to nine the number of patent infringement cases Nielsen has filed since 2021 against now four competitors. Those include four suits against TVision and three against HyphaMetrics. Those companies provide panels that help VideoAmp and, in the case of TVision, iSpot.tv, calibrate data from set-top boxes and smart TVs.

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How Truthset is Bringing Transparency and Accountability to Ad-Tech

In this interview with Jason Damata, Founder and CEO at Truthset, Scott McKinley, explains why he started the company, and how it uses a Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

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The Hill Uses Marigold to Increase Newsletter Subscribers by 19.5%

So it turned to Marigold. The Marigold Engage platform helped provide readers with the same non-partisan reporting in a fresh new format. The company leveraged Marigold’s easily customizable design interface to develop a bold overhaul of all Policy newsletters to offer a fresh format for readers, with important insights from reporters and key context on big stories throughout the week.

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'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309% in the last year, to 10.6 million across the two platforms.

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