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In doing so, Nielsen essentially kicked the can down the road to 2025 or later for adopting new big data metrics, where VideoAmp and other players such as iSpot.tv and Comscore compete on a more even playing field. Nielsen also is consuming agency resources that could be used to work with rival currencies by putting essentially three options of its own on the market, including its own big data-plus panel product either for legacy ratings or individual commercial minutes, said agency and industry executives.