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Guest User 1/2/24 Guest User 1/2/24

TiVo Launching On TVs & Cars To Capture Audience Data

And Zamaniyan is keen to say that data is helping fuel the new wave of alternative TV currency systems – Vizio, comScore, and iSpot.

“They haven’t been able to build their currencies if they didn’t have access to viewership data,” Zamaniyan notes.

TiVo Launching On TVs & Cars To Capture Audience Data">Read More

Guest User 1/2/24 Guest User 1/2/24

Sanofi, Regeneron and AbbVie lead pharma TV advertisers in booming 2023

Even as the ad industry laments a general downturn in traditional TV media, pharma marketers are wrapping up a blockbuster year. Pharma companies plunked down $4.37 billion, an increase of 8.8% over 2022, on national TV commercials through mid-December, according to real-time ad tracker iSpot.tv.

Sanofi, Regeneron and AbbVie lead pharma TV advertisers in booming 2023">Read More

Guest User 1/2/24 Guest User 1/2/24

Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024

Research from iSpot.tv and GroupM, which are working with other media organizations to create standards to account for continuous play, found that between 8% and 10% of impressions are delivered when TVs are off.

Guest User 12/29/23 Guest User 12/29/23

‘Aquaman 2’, ‘Wonka’ & More Propel Christmas Week Box Office To $281M, +14% Over 2022

Overall, iSpot spotted a TV campaign spend by Amazon MGM that’s 5 times what Neon spent on its Christmas week launch of Ferrari.

‘Aquaman 2’, ‘Wonka’ & More Propel Christmas Week Box Office To $281M, +14% Over 2022">Read More

Guest User 12/29/23 Guest User 12/29/23

Ad Insider: Squarespace, Kia, Amazon, Coach, FSC Franchise, UPS.

With more than 2.7 billion TV ad impressions, a Kia spot for the Sportage Hybrid took first place in iSpot.tv’s ranking of the most-seen auto TV ads of 2023 (Jan. 1 through Dec. 14). The commercial follows a couple’s wild chase across rugged terrain to recover a phone stolen by an intrepid bird. America’s Got Talent was the top impressions-driving program (104.3 million impressions), followed by college football (80.1 million) and the NFL (69.7 million).

Guest User 12/29/23 Guest User 12/29/23

Automotive Campaigns, CMO Moves Capture Most Views

Finally, an article about a drop in automotive TV spending in May according to iSpot.tv. came in as the no.10 most-read automotive story. The ispot.tv data is a monthly automotive story fixture, but the dip in May garnered more reads than of the other months.

Automotive Campaigns, CMO Moves Capture Most Views">Read More

Guest User 12/28/23 Guest User 12/28/23

In Review 2023: Top 10 fashion features

Influencer marketing platform CreatorIQ measures social success for brands, using its unique EMV (Earned Media Value) metric and, on behalf of TheIndustry.fashion, it has compiled the below list of the Top 50 most successful luxury fashion brands on social media. Gucci achieved a whopping $392.3 million worth of social media value, comfortably ahead of LVMH's Dior which came in second with $351.1 million.

In Review 2023: Top 10 fashion features">Read More

Guest User 12/27/23 Guest User 12/27/23

M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity

And iSpot, which has technology to automatically identify when and where ads appear on TV, acquired TV measurement and attribution company 605, bringing iSpot’s US household footprint to $82.7 million.

M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity">Read More

Guest User 12/25/23 Guest User 12/25/23

The 2024 Outlook for Streaming, CTV and Advertising

“According to a recent study from Truthset, nearly half the data used in digital audience targeting is flat-out wrong. And plenty of so-called “premium” programmatic TV ad buys wind up being trafficked on low-quality websites instead of the prestige TV app experience buyers expected. As media costs increase in an Election + Olympics year, these quality issues will get a bright, hot spotlight on them.

The 2024 Outlook for Streaming, CTV and Advertising">Read More