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Nostalgia Draws In Viewers Across Social Platforms

Tubular Labs shared its take on the most influential stories that rocked social media in their latest research, 2023 Social Video #Rewind, and nostalgia played a big role. Whether it’s the toys they played with as children, discontinued snack foods or canceled TV shows, reminiscing over old favorites was big for consumers in 2023.

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PODCAST MERGE INTO TALK SHOW TERRITORY WITH VIDEO ELEMENTS

New research released from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” As celebrities, authors and public figures incorporate the channel into their marketing and promotion strategies, podcasters more frequently release long and short-form video versions of their episodes for viewers to consume in their medium of choice.

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REALITY TV TOOK CENTER STAGE AMID 2023 WRITERS STRIKE

Social data from Tubular Labs, the leader in global social video intelligence, indicates that YouTube views related to US reality TV climbed by 55% year-over-year during the 2023 summer of writers’ strikes. As strikes grew, audiences turned to content shows like America’s Got Talent, and re-watched their favorite clips on social channels like Facebook.

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Promo Mojo: The NFL Reigns Supreme

Notably, Best Christmas Ever has the highest iSpot Attention Index (127) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

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Kelce, Mahomes top list of NFL ad appearances

Chiefs TE Travis Kelce appeared in more commercials during NFL games so far this season than any other celebrity, appearing on-screen in 375 commercials aired through Dec. 11, according to iSpot. The 375 appearances are more than “any other athlete, actor and other household name,” and Kelce beat Chiefs QB Patrick Mahomes by a “margin of 34 airings.”

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