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MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current events:

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Small retailers – get the details right and BFCM glory can be yours

While Amazon grabs 54% of all UK Black Friday spend – figures from Wunderman Thompson again – there are intriguing pockets of resistance to the e-commerce giant, with a relatively meagre 37% market share among the 16-24 age group. These unencumbered younger consumers, incidentally, are more likely than older ones to push the boat out during the festive season. 78% of Gen Z .

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Blakely reports soaring YOY revenue, as shoppers look to “buy better”

The year so far has been challenging for many in the fashion retail sector, with ASOS recently announcing a long-term sales slump and highstreet retailers feeling the pinch of a spending decline driven by the cost of living crisis. But while online titans share news of turbulence and pessimistic outlooks, growing British fashion brand Blakely is cautiously celebratory about its growth as 2023 draws to a close.

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Glossy Pop Newsletter: How Alo’s Sherpa became a cult-favorite franchise

According to Creator IQ, which measures a brand’s earned media value, from January 2023 to October 2023, Alo Yoga netted $266.2 million in EMV. Mentions of sherpa made for a relatively small portion of that, at just over $210,000. Alo Yoga has 3.3 million followers on Instagram.

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MrBeast's Global Gains

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs.

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As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

Media companies have an opportunity to work much more closely with advertisers to unlock the potential of data-driven experiences for viewers. A study by Truthset found most CTV data being sold to advertisers is flawed. Industry leaders are working to link advertisers directly with publishers to share quality data more directly.

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FENDER PLAY SEES 4X INCREASE IN MEMBERSHIP SIGN-UPS WITH WUNDERKIND

Wunderkind helped Fender grow the Fender Play community 4x, far exceeding their original goal of doubling membership sign-ups. With this increase in customers, Wunderkind has become the #1 paid channel for Fender according to Google Analytics, driving a ROAS that is more than 6x the target amount.

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WUNDERKIND HELPS TRUSTED MEDIA BRANDS MAXIMIZE VALUE OF VISITORS BY MERGING ADTECH, MARTECH

Wunderkind’s Publisher Growth Suite is a full-stack technology infrastructure that bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability, and high-yielding ad placements.

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