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11/13/23: Cynopsis Media Tech Update

Wunderkind announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite, which has been in private beta with select publisher partners including CNN and AP News, offers publishers tools to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.

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The Influencer Marketing Trends Report 2024 By CreatorIQ: 3 Key Insights & 2024 Trend Predictions

The Influencer Marketing Report 2024 is a survey by the creator marketing platform CreatorIQ.

For this report, the CreatorIQ team surveyed 225 organizations ranging from small businesses to agencies to enterprises. The questions assessed the company’s influencer marketing practices from September 2022 to August 2023.

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‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong – Sunday Update

Still, even after following a marketing playbook of promoting the pic heavily across sports and female-skewing series (iSpot says Marvels spots had best ad impressions on SOV: NFL (23.2%), MLB (7.1%), The Voice (3.2%), College Football (3.0%), Dancing With the Stars (2.4%))

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Streaming Might Be The Future, But Over-The-Air Sports Aren’t Going Away

LIV’s debut 2023 tournament garnered less than 300,000 viewers, and the league eventually opted to report viewership numbers through the lesser-known iSpot service, as opposed to Nielsen, which most leagues use. Through 10 weeks of the college football season, the highest-rated game on The CW was Virginia-North Carolina on Oct. 21, which drew 788,000 viewers.

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Wunderkind’s Publisher Growth Suite Bridges The Gap Between Ad Tech And MarTech For Media Organizations

Wunderkind, the leading cross-channel performance marketing and advertising software, announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

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Kia No.1 in Latest Ranking of Most-Seen Auto TV Ads

Kia’s commercial for the ’23 Sportage Hybrid ascends from fourth to first place week-over-week with nearly 218 million national TV ad impressions as tabulated by iSpot.tv.

Sports delivered top impressions counts, led by NFL games (17.3 million impressions), college football (10.5 million) and NBA (8.8 million), while the top networks were CBS (34 million), ABC (27.6 million) and HGTV (15.2 million).

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