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How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias

Data accuracy is more important than ever now that we are experiencing a generative AI boom. According to Truthset’s Benchmarking Study fielded in 2022, accuracy for Hispanic, Black, and Asian US audiences have a data accuracy of 83%, 80%, and 57%, respectively. This means that businesses, and most likely, artificial intelligence, are using data that is not fully reliable or representative of Multicultural audiences to make business decisions, and in the case of AI, the biased data is used to reinforce machine learning.

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How National Geographic is using its contributor network to refresh its social media channels

Today, the main @NatGeo Instagram account currently counts 283 million followers, while its main @NatGeo TikTok has 2.2 million. According to Tubular Labs data, year-to-date, National Geographic has accumulated 313 million views and posted 1,264 uploads to TikTok, up from 150 million views and 677 uploads in 2022. And monthly views on TikTok increased from 8.2 million in October 2022 to 96.7 million so far in October 2023.

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Basketball Blasts into Inscape’s TV Program Ranking 

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 23-29, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Basketball Blasts into Inscape’s TV Program Ranking ">Read More
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How Martech Companies Leverage AI

Djalal Lougouev, President & Co-Founder of Ometria, joined Verne Tremble, Senior Director of Marketing and Communications at Wunderkind for an episode of Wunderkind’s Individuality Unleashed. To watch Djalal and Vern in action, check out the podcast here. Or if you’re more of a reader, here are the key takeaways from the session with Djalal and Vern.

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Lost In Data Translation? Explore The World Of Identity Resolution!

Wunderkind is a cutting-edge platform that combines customer identification, artificial intelligence (AI), and machine learning to provide businesses with valuable consumer insights. With its advanced technology, Wunderkind assists businesses in leveraging their website traffic by identifying significant customer profiles and facilitating the conversion of leads into loyal customers.

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Disney+ beefs up ad tier with more targeting, measurement features

Features that improve advertisers’ ability to better target, measure and attribute will allow Disney+ to better compete for ad dollars in a crowded streaming marketplace. Netflix in May used its first upfront presentation to announce new ad options and partnerships with Nielsen and EDO around measurement, while Amazon added VideoAmp and iSpot as measurement partners during its NewFronts presentation.

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Paramount Launches CTV Solution for Programmatic Scalability and Efficiency

Earlier this month, Paramount revealed it had partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact national TV advertising campaigns with iSpot’s currency across Paramount’s media and streaming platforms.

Paramount Launches CTV Solution for Programmatic Scalability and Efficiency">Read More
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91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands.

91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads">Read More
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Breaking the Ad Barrier: 91% of Shoppers Refuse Brands with Intrusive Ads!

Wunderkind’s survey further revealed that 91% of shoppers will not buy from brands that run intrusive ads. Another study conducted by Bulbshare showed that disruptive advertising prompts 99% of Generation Z consumers to frequently skip ads, while 63% of online shoppers use ad blockers to avoid them altogether.

Breaking the Ad Barrier: 91% of Shoppers Refuse Brands with Intrusive Ads!">Read More
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NFL TV RIGHTS HOLDERS GROW VIDEO AUDIENCE IN SEPTEMBER

September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders on social video. As part of their monthly Audience Ratings product, Tubular Labs released its latest U.S. viewership trends from September – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

NFL TV RIGHTS HOLDERS GROW VIDEO AUDIENCE IN SEPTEMBER">Read More
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KIDS DIANA SHOW SURPASSES CREATOR PEERS IN FALL SOCIAL WATCHTIME

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule. According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one of just three of the top 20 U.S. creators (influencers) to increase domestic minutes watched month-over-month.

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