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Guest User 10/28/23 Guest User 10/28/23

8 surprising social video trends

Tubular Labs data also found that 5.3 million accounts uploaded 400 million videos to Facebook from Oct. 16, 2022, to Oct. 15, 2023. These videos got a total of 11.8 trillion views and 551 billion engagements.

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Guest User 10/28/23 Guest User 10/28/23

Billion-Dollar Ghost Impressions: Advertising’s Dilemma

A recent analysis by GroupM and analytics company iSpot has uncovered an expensive problem for advertisers: commercials on connected TVs persist even when the television is turned off, resulting in an estimated $1 billion per annum in squandered advertising spend. Conducted in June 2022, the study discovered that one main contributor to this issue was external devices providing streamed content, as bid requests remained active even when the TV was switched off.

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Nielsen Renews Push to Use Amazon ‘Thursday Night Football’ Audience Data in National Ratings (EXCLUSIVE)

These companies have enlisted measurement-tech firms including Comscore, Videoamp and iSpot to provide new data streams that offer a look at audience size and behavior. The trouble? Few of these efforts have been validated by the MRC, though some of Comscore’s and iSpot’s work has been examined and is in the process of being audited.

Guest User 10/27/23 Guest User 10/27/23

Consumers Recall TV Advertisements Delivered During Local News

According to a report by TVREV, local broadcast stations’ major attractor is local news. “As the research we did with Publishers Clearing House shows, local TV news is still very popular with consumers, and a sizable percentage would be upset if it went away.”

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Guest User 10/27/23 Guest User 10/27/23

Unveiling the Game-Changing Trends for Black Friday and Cyber Monday

As the holiday season approaches, retailers are bracing themselves for the retail juggernaut known as Black Friday and Cyber Monday. With eMarketer predicting a 4.5% increase in holiday retail sales this year, now is the time for brands to maximize this revenue potential.

Guest User 10/27/23 Guest User 10/27/23

CreatorIQ Launches AI-Powered Creator Intelligence To Provide Global Measurement Solutions

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today announced its Creator Intelligence Suite to provide brands, agencies, and the industry at large, with the most comprehensive global measurement solution in the market.

Guest User 10/27/23 Guest User 10/27/23

Kaboom: Foxtel Media Upfront announcements destined to shake-up TV sector

“If you look at the US market now and their Upfront season, nearly every publisher spoke about alternative currencies they were using. VideoAmp and iSpot were driving it mostly in the US.”

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Guest User 10/27/23 Guest User 10/27/23

Ad Targeting And Measurement On Disney+ Gets An Upgrade

Disney+ will also now offer reach and frequency measurement based on data from iSpot and Data Plus Math, in addition to outcomes-based measurement from Innovid, Cuebiq and Foursquare. Disney already has measurement integrations with VideoAmp and Samba TV.

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