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SELENA GOMEZ’S RARE BEAUTY TOPS HISPANIC-OWNED BEAUTY BRANDS FOR EARNED MEDIA VALUE

The topline analysis from CreatorIQ identified over 8K creators posting about Hispanic-owned beauty brands more than 190K times, driving an estimated 7 billion impressions, 425 million engagements, and $650 million EMV. This last figure constitutes a 13% year-over-year EMV increase for the Hispanic-owned cosmetics space as a whole, which also enjoyed respective 67% and 64% YoY growths in impressions and engagements.

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91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads, according to new research

Wunderkind’s poll revealed that 91% of shoppers won’t make purchases from brand who serve ads they perceive to be intrusive. A separate study by Bulbshare reported that disruptive advertising is prompting 99% of Gen Z consumers to frequently skip ads, while nearly two-thirds (63%) of online shoppers use ad blockers to avoid online adverts altogether.

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The Human Element: Redefining Data Privacy Strategies in Ad Tech

Data Relationship Management could play a crucial role in addressing the challenges revealed by a recent Truthset study, which examined 15 data brokers and uncovered that email and postal address matches, essential components of ad targeting and audience measurement, are accurate only 51% of the time.

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Live Football Games Delivered Nearly 10% of All Streaming Ads in Q3, Demonstrating Value of Football Rights

A new report from iSpot indicates that many streaming services which advertise their product during NFL games are closely involved in NFL streaming themselves. The report indicates that 9% of all streaming service ad impressions were delivered during NFL football games, while 3.2% of such impressions were served to viewers during college football games.

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Wondery launches three podcast FAST channels on Amazon Freevee

Wondery now has over 70 podcast shows on YouTube and has seen “fantastic growth” in viewership on the platform, according to Jeanine Wright, COO of Wondery. While she declined to share specifics on how much viewership has grown, views on Wondery’s podcast videos range from 10s of thousands to just a couple hundred.

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Wondery launches three podcast FAST channels on Amazon Freevee

Wondery now has over 70 podcast shows on YouTube and has seen “fantastic growth” in viewership on the platform, according to Jeanine Wright, COO of Wondery. While she declined to share specifics on how much viewership has grown, views on Wondery’s podcast videos range from 10s of thousands to just a couple hundred. Views on Wondery’s main channel have grown from about 750,000 in September 2022 to 1 million in September 2023, according to Tubular Labs data.

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Taylor Swift Still Bejeweled With $32M Second Weekend; ‘Killers Of The Flower Moon’ Brings Adults Back To Cinemas With $23M Opening & A- CinemaScore – Sunday Box Office Update

iSpot measured a very robust TV ad spend for the film at $15.4M, which reached 1.12 billion household TV impressions. Spots aired across NFL football, (13.7%), college football (6.9%), MLB (4.6%), Law & Order SVU (3.0%) and House Hunters (2.4%), with top network ad runs on ESPN (9.6%), Fox (9.5%), CBS (8.6%), NBC (6.3%) and ABC (6.2%).

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