News

Insights Guest User Insights Guest User

Beefree: Build, Collaborate, Download, or Import Your Mobile Responsive HTML Email For Free

“47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets.” - Campaign Monitor

Beefree: Build, Collaborate, Download, or Import Your Mobile Responsive HTML Email For Free">Read More
Insights Guest User Insights Guest User

Inside Selena Gomez’s beauty juggernaut: The Rare Beauty founder on makeup, Gen Z, and navigating social media

Rare Beauty is growing at 110% year over year with influencers, CreatorIQ reports, while Charlotte Tilbury is expanding at around 18%. Begley believes that if Rare Beauty were to be acquired, it would possibly represent the fastest trajectory “from zero to a multibillion exit” in the history of the beauty industry. “Their success is unprecedented,” he says.

Read More
Insights Guest User Insights Guest User

Can Ad Buyers Trust the Numbers They’re Given?

Brands may feel that they have little choice but to trust the platforms to define the measurement standards, and/or to certify third-party measurement tools on platforms like Facebook, Amazon, and Google. (Amazon, for example, invites brands to connect their first-party data to Amazon's audiences via the Amazon Marketing Cloud, and partnered with iSpot and VideoAmp for video-ad measurement, as reported in May. Google, meanwhile, created the YouTube Measurement Program, or YTMP, to vet those who monitor audience data on its own site.)

Can Ad Buyers Trust the Numbers They’re Given?">Read More