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ABC, NBC Lead for TV Network Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for September 18-24 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

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Surprise, Surprise: Football Dominates Weekly TV Watch-Time

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for September 18-24, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Surprise, Surprise: Football Dominates Weekly TV Watch-Time">Read More
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ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

ISpot’s MRC accreditation of its TV ad occurrence catalog is another big step for the measurement company as it continues to establish itself as a competitor to a beleaguered Nielsen. ISpot’s system helps advertisers verify, optimize and justify ad investments, with iSpot founder and CEO Sean Muller describing it as “the unshakable foundation” for countless transaction decisions.

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up">Read More
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Newsletter startup beehiiv acquires ad platform Swapstack

The big picture: Beehiiv launched at a time when some Big Tech firms were building their own newsletter platforms. Many of those efforts from Meta and X (then Twitter) have since been sunsetted. It also competes with other newsletter-focused platforms like Mailchimp, Campaign Monitor and Sailthru along with startups like Substack, Ghost and Lede.

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TV Networks’ Last Best Hope: Boomers

“There is a quite distinct generational divide for local broadcast viewing at the age of 45,” according to a recent report from TVREV, a research group. “Generation X and boomers (those 45+) still cling to TV habits they developed as kids, while their kids largely reject local linear broadcast.”

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Back-to-school season delivers big boost to e-tailers

The annual shopping event continues to grow as a key period in the retail calendar. Data from marketing channel Wunderkind’s Marketing Pulse (which analysed over 100.7 million shopper journeys over the BtS period across 28 August-17 September), showed online revenues jumped 24% year-on-year, as shoppers spent on school essentials, transitional autumn wear and ‘back to work’ outfits.

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