“These findings disprove the narrative of inattention or lesser value in FAST environments,” said Devin Fallon, senior director of Media Insights & Analytics at Vizio, the owner of the WatchFree+ FAST, in a statement on Adelaide’s FAST audience attention scores in comparison to CTV and linear TV.

He said Vizio captures around 11-12% market share of the 40 million annual units in the U.S. TV market so there’s a large opportunity to expand Vizio’s total addressable market. It also provides opportunities to scale its advertising business.

BritBox is co-owned BBC Studios and UK broadcaster ITV, featuring a collection of British titles including exclusive premieres, originals, as well as current series and soaps – most available within 24 hours after their UK premiere. Content spans a variety of genres including mystery, drama, comedy, lifestyle, documentary and the largest catalog of Agatha Christie titles. BritBox costs $8.99 per month or $89.99 per year following a free seven-day trial.

Vizio has seen higher engagement with streaming content from consumers who purchase its large-screen television sets compared to those with smaller Vizio smart TVs in their homes, the company's chief financial executive said at a conference this week.

Smart TV maker Vizio plans to jump into the TVOS game, announcing during Q3 earnings that it’s exploring OEM partnerships to license its SmartCast OS.

StreamTV Insider (STV) took a pulse of leading industry analysts on the news, and there are a few things they all agree on. One, this is a good or necessary move by Vizio that can expand its footprint and help drive advertising revenue. Still, analysts acknowledged Vizio is entering the TVOS space at a time of heavy competition - one where they think it will need to offer something unique to stand out to prospective licensees.

Vizio is looking to expand in the TVOS space, disclosing plans Thursday to explore partnerships with third-party TV OEMs to license its smart TV software.

The executive, Scott Kessler, comes to MyBundle by way of Vizio and Roku, where he worked in similar business development roles. At MyBundle, Kessler will be tasked with nurturing existing agreements with streaming services while also looking for new partnerships with direct-to-consumer providers that build on MyBundle's mission of being a one-stop shop for all things streaming.

Vizio pairs ACR with additional data for more insights, such as knowing comedies with a certain type of talent is hitting the mark audiences – playing into which licensing deals it ultimately pursues.

Vizio’s recently launched Branded Content Studio unit has been tasked with creating data-driven, programming with relevant messaging across multiple formats. Wilson said they are continuing to tackle that challenge with this partnership.’

Shoppable capabilities for Golf Nation don’t yet extend to Vizio smart TVs or the FAST channel, a Vizio spokesperson confirmed to StreamTV Insider.

Still, in the announcement Golf Nation CEO and Chairman Nick Buzzel touted distribution on Vizio as helping brand partners that sell featured products.