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A couch potato view of holiday TV advertising | Sheila Long O’Mara

That curiosity sent me for a quick check-in with iSpot.tv, a measurement company that tracks and calculates impressions and attention for ads across a variety of media, including streaming. Here are a few interesting stats on mattress brands and advertising over the past 30 days, prime promotion plowing for Labor Day sales.

A couch potato view of holiday TV advertising | Sheila Long O’Mara">Read More