Vizio users have round-the-clock access to Mometu’s 50,000-plus hours of classic, international, and independent titles, all for free. Highlights include series favourites The Beverly Hillbillies and The Tales of Wells Fargo, cult classics Stalag 17 and Halloween, international hits such as The Policeman’s Lineage as well as many independent films and festival winners.

Measurement companies may have tuning data from an MVPD and ACR data from an OEM for the same household. DASH can provide an estimate of the duplication. For example, the latest wave of DASH data shows that roughly 30 per cent of Comcast households had a Vizio television, and about 17 per cent of Vizio households had Comcast.

Vizio has reached agreements with BBC Studios, Magnolia Pictures and Paramount Global Content Distribution to join the lineup of more than 20 studios and media companies including A24, AMC Networks, Disney Entertainment, Lionsgate, MarVista Entertainment, NFL Media, Relativity Media, Samuel Goldwyn Films and Sony Pictures offering content on WatchFree+.

VIZIO Smart TV users in the US will be the first to stream Golf Nation programming at no cost on WatchFree+ channel 612 and on demand. Golf Nation content was initially previewed in December 2022 on GolfNation.com as a VoD provider of commercial-free, golf-lifestyle shows.

Available for free, exclusively on WatchFree+, viewers can enjoy some of the most iconic love stories in entertainment with Ben & Jen: Never Say Never; Tim McGraw & Faith Hill: Country Lovin; and just released this year, Weird Al: Never Off Beat. Also, newly added blockbusters Ben Is Back with Julia Roberts and St. Vincent with Bill Murray and Melissa McCarthy are available free on WatchFree+.

Magnolia Pictures, an independent theatrical and home entertainment distributors in the US – has announced a partnership with Vizio and their free streaming service, WatchFree+, for access to Magnolia Pictures’ film catalogue on select smart TVs, products and platforms.

Audiences’ viewing habits are constantly changing as new CTV platforms and services emerge, and existing ones evolve. While the key players have generally remained the same, the first half of this year brought a noticeable shift in CTV platform rankings in terms of impression share.

Inscape, provider of ACR data from millions of VIZIO smart TVs, has revealed that the consumer shift in streaming is here to stay and the media industry should expect this trend to continue to accelerate. A rise in availability and consumer usage of streaming apps and free ad-supported TV (FAST) services has made streaming the ‘new normal’ in media consumption. This is also underpinned by the continued penetration of smart TVs themselves.