HEART + SOUL + BRAINS
a consortium of creative individuals rallied around companies, people and ideas we believe in.
contact us: team (at)fabricmedia.net
Jason Damata - CEO, Founder
Jason has spent more than 20 years on all sides of the media industry. He is the founder and CEO of Fabric Media, a media incubator and talent consortium focused on media strategies, marketing and business development for companies at the intersection of technology and entertainment. As the founder, he works closely with executives at TV networks, social networks and media companies to bring new experiences, insights and content strategies to market. Fabric Media is often the outsourced marketing and business development arm of small and mid-sized media organizations—all of which are disrupting the way content is created, distributed, measured or monetized. More...
Zach Servideo - Media Relations, Start ups, Innovation
Zach Servideo has spent nearly 15 years working in media, technology and entertainment as a publicist, communications strategist and business development consultant. While Zach focuses primarily on business-to-business companies and strategies, he also consults on major consumer technology launches (Segway miniPRO’s North American launch) and occasionally will be asked by major media to review consumer technology product launches (like his Recode review of Snap Inc’s Spectacles). More...
Tom Flanagan - Strategic Advisor
As the former EVP for Leo Burnett, Tom launched the company's NYC office in 2011. Most recently, he is leading the company's entertainment marketing and content creation efforts. As a marketer, Tom has extensive experience in the sports, music and film industries. He has also launched digital divisions of global companies, and created start-ups focused on mobile products and technology consulting. His additional work in entertainment marketing has included that with Gatorade, MTV, Crocs, 20th Century Fox, Quiksilver/Kelly Slater, Mattel, Rockstar Energy Drink, Visa, Element/Billabong, CCTV (China), Vision Models, Citizen Pictures, GoPro Cameras, Specialized, Pentax, and Electric/Volcom. He is a board member for the Love Hope Strength Foundation.
Melissa Hourigan - Strategy for Start ups, Enterprise Tech
With more than fifteen years of high-tech and start-up PR agency experience, Melissa has demonstrated proven communications leadership in the areas of company/product launches, M&A, pre- and post-IPO activities, partner and channel communications, customer audits, thought leadership and product performance and reviews programs. Melissa has helped build buzz-building campaigns for companies such as ModernMom.com, AlwaysOnNetwork, Ask.com, GroupSystems, GeoEye, CartaSite, Raytheon, Polycom, TrackVia.com and Tribe Networks.
Mike Gasbara - Public Relations, Emerging Technologies
Mike Gasbara is the advertising technology, blockchain specialist at Fabric Media and contributing analyst at TV[R]EV, where he helps companies at the intersection of media and technology understand and navigate the rapidly changing landscape. Gasbara consults for companies across the advertising ecosystem, helping brands, agencies, publishers, tech providers and data solutions companies do everything from develop their next generation ad tech stack, to content strategies and brand equity resulting in multi-million dollar acquisitions.
Annie Edwards - Entertainment, Publishing
Annie’s a curious creature who wears many hats at Fabric. Hailing from Portland, OR, Annie’s a graduate of the University of Southern California with a B.S. in Business Administration and minor in Advertising. At Fabric, Annie helps across our research, production, marketing, and publishing initiatives, including handling campaigns in the intersection of culture, entertainment, and advertising. Annie manages Fabric Studios, Fabric Media’s experiential space for creatives, curating and hosting inspirational community events, from Short Film Night to art exhibitions to the recurring variety show, “Laughter, Lyrics and Art.” She also grows and engages audiences across O&O digital properties, socials, and is an editor and contributor at TV[R]EV. Annie’s passionate about making the world a better place through storytelling, and enjoys traveling, painting, writing and rollerblading.
Danielle Erves - Events, Social
Danielle is a social media, marketing, and communications professional. Before joining Fabric, Danielle has worked in the digital media space for over six years and worked with brands and like Caleb McLaughlin from Stranger Things, So She Slays, Jukin Media, and Ciroc to build digital communities, experiential activations at major conferences, and influencer relations. At Fabric, Danielle has her hands a little over everything from event management to press outreach to social media.
Eleanor Dowling Semeraro - Editorial, Data Analysis
Eleanor is a marketing and communications professional with a passion for social media, TV and entertainment. She's worked at big and small companies alike, including the social TV startup Bluefin Labs and was most recently on the Communications team at Twitter. Eleanor particularly enjoys working in an editorial capacity, writing and copy editing for web, news, thought leadership content and more.
John Cassillo - Editorial, Data Analysis
John's spent seven years in sports and technology communications, working with brands like AT&T, Salesforce.com, Vans, and Oberto on content creation initiatives and sponsorship activations. He's also the managing editor of SB Nation's Syracuse Orange sports blog, Troy Nunes Is An Absolute Magician, where he leads a 20-writer staff, runs social media properties and hosts a weekly podcast. When he's not writing about clients or Syracuse, he's talking about football and basketball at other outposts around the web.
Lizzy Harris - Communications
With more than 10 years of PR experience Lizzy excels in the B2B and B2C tech landscape. Having launched and worked with global brands including Ello, NASA, and Techstars, Lizzy has proven success in media relations, thought leadership, M&A, crisis communications, and company and product launches. Residing in Denver she is now broadening her PR horizons with her hands in CRE, blockchain and cannabis.
David Bloom - Communications Strategy
David Bloom has been a communications executive, editor, journalist and social-media strategist for a series of prominent organizations, including MGM Inc., USC Marshall School of Business, Deadline.com, Variety, Red Herring magazine and the Los Angeles redevelopment agency. He consults with clients on communications strategy, social media and related issues.
Jon Cappetta - Entertainment, Data
Jon is an event and experiential marketing strategist, with extensive experience in the nightlife, entertainment, & beverage industries. Before joining Fabric, Jon worked for energy kingpin Red Bull, creating nationally utilized "Best Practice" activations, and threw hundreds of events under NY event production label Powerline, bringing many international artists to the NYC market for the first time. After merging and working with local powerhouse Mr. Bugsly Presents for a few years, Jon moved West to Los Angeles, where he found himself helping early stage artists, apps, & startups break their way into mainstream culture. Since joining FM, JC has produced branded content for major products, provided data analysis for front-page news, and developed several new programs for the Fabric Media enterprise. His work has appeared in text, video, and through experiences, worldwide.
Theo Dumont - Entertainment, Film
Dumont has over 15 years working in entertainment publicity. He is the co-founder and co-director of the Oscar-Qualifying HollyShorts Film Festival and co-founder of the Mammoth Film Festival. Dumont currently spearheads media relations, publicity and strategic marketing communications campaigns for entertainment industry clients including Spike Lee, The Netflix Original Series She’s Gotta Have It.. More...
Christine Y. Chen - Communications
Christine Y. Chen is a communications strategist, editor, and writer with deep experience in international policy and technology. She spent the past decade working in communications and public policy at Facebook and Google. Prior to her career in Silicon Valley, she was a magazine journalist, working as a senior editor at Foreign Policy magazine in Washington, D.C., and as a writer and reporter for Fortune and Newsweek magazines in New York. She received her B.A. in political science at the University of California at Berkeley, and her M.Sc. in international relations as a Fulbright scholar at the London School of Economics. She’s lived in five different countries, is a decent home cook, and is a binge-watcher of good and bad TV.”
Kevin Fox Damata - Video/Web Production
Kevin Damata has been creating content since his first middle school project "Careful What You Wish For", which became a fan favorite at local film festivals. He has spent his life in service of people-- be it managing entertainment programs for venues, award-wining restaurants or national marketing programs for major brands. A Fabric Media, Kevin oversees video and web production for clients. He is a go-to for troubleshooting and special, creative projects. A proud father of three from Manch-Vegas, N.H., Kevin resides in Denver.
Cortney Harding - Music Industry
Cortney Harding has spent much of her adult life at the intersection of the music business and technology. She currently consults for Moth+Flame VR, the agency behind groundbreaking immersive experiences featuring Taylor Swift and Lindsay Stirling, among others, and Tokenly, a platform that helps artists accept cryptocurrency. Cortney also writes a weekly column for Cuepoint, and her book, "How We Listen Now: Essays and Conversations About Music and Technology" was released in January 2016. She is currently co-editing an updated version of the Music Business Toolbox. She is an adjunct at the Clive Davis School of Music at NYU and a frequent speaker at conferences like SXSW, Further Future, Canadian Music Week, and the Right Tech Summit. Prior to her work in technology, Cortney served as the indies correspondent and music editor at Billboard.
Sydney Ayers - Corporate, Social Responsibility
Sydney Ayers, APR, Fellow PRSA, has worked in agency public relations, marketing and advertising for more than 25 years. Through her association with some of the leading public relations and advertising firms in the Rocky Mountain region, she has served a wide variety of consumer and business-to-business clients on the local, regional, national and international levels. More...