As seen in Advertising Age
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Snow Leopard Attacks Twitter! (Meanwhile, Microsoft Mauls Itself)
Dumenco's Trendrr Chart of the Week
Snow Leopard is the nickname for the latest version of Apple's operating system for the Mac. It's been well-received by reviewers, though most have generally noted that it's basically just a cleaner, tighter OS rather than a great leap forward. Keep in mind that, despite all the media coverage, the vast majority of computer users don't have a practical reason to pay attention to Snow Leopard, since Macs remain such a tiny segment of the overall computer market. Still, since Snow Leopard's release on Aug. 28, Twitterers haven't been able to stop tweeting about it. |
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Flixster's 'Movies' aims to connect film fans
Mark Ghuneim, founder of online tracking firm Trendrr, said Hollywood studios are reacting to the "live" ability of social networking websites to affect box office results, and are spending more to advertise on the Internet. – Alex Dobuzinskis, August 28, 2009 |
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Twitter Gives 'Inglourious Basterds' Boost at the Box Office, Maybe
All Things Digital cites NewTeeVee's look at tracking service Trendr's numbers, which found that the volume of 'Basterds' tweets increased over the weekend. This could mean that hardcore Tarantino fans saw the movie on Friday, sent out glowing 'tweets,' and the average moviegoer went later in the weekend. A little more precise, but still not exact enough for our tastes. – Caleb Johnson, August 25, 2009 |
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Did Twitter bring glory to Tarantino's new flick?
The theory is that word of mouth through Twitter turned into real-time hype that helped boost the movie's profits before the weekend was over. Trendrr noted that Twitter posts per hour for "Basterds" spiked from around 2,500 on Aug. 21 to 15,000 on Aug. 23. TweetFeel today shows that 86 percent of Twitter posts contains positive language about the movie. - Alejandro Martinez-Cabrera, August 24, 2009 |
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A Tall Tale: Did Twitter Really Save Tarantino’s “Inglourious Basterds”?
All of this sounds believable enough, but I have yet to see anyone spell out exactly how it works. The Hollywood Reporter, for instance, is a big proponent of the “Twitter saved Tarantino” theory. But its evidence is awfully weak: It just notes that some Twitter messages about the film have been positive. At least NewTeeVee tries to put some numbers behind the argument. Using data from tracking service Trendrr, it notes that the volume of Tweets about the film increased over the weekend (see chart; click to enlarge). – Peter Kafka, August 24, 2009 |
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Twitter Chatter Boosts Tarantino’s Take
Quentin Tarantino’s violent Nazi revenge fantasy Inglorious Basterds topped the box office this weekend, pulling in more than $37 million domestically, thanks in part to Twitter. Or so proposes the Hollywood Reporter’s Risky Business Blog, which speculates that after a $14 million opening on Friday, the film picked up steam over the weekend as the positive tweets kept rolling in. We asked research service Trendrr for any Tweet-stats they had on Basterds, and their data shows that the number of tweets about the movie steadily climbed through most of Saturday before tapering off late Saturday/early Sunday. – Chris Albrecht, August 24, 2009 |
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As seen in Advertising Age
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Could Twitter Destroy Hollywood's Marketing Magic?
Dumenco's Trendrr Chart of the Week
Because what if real-time commenter culture -- Twittering and Facebook updating and etc. -- ends up almost instantaneously neutralizing the ability of a studio's multimillion-dollar marketing blitz to get moviegoers to keep going to see a crummy movie in the early days of release? Anyway, in keeping with this line of inquiry, this week's Trendrr Chart of the Week takes a look at the Twitter buzz surrounding the five top-grossing movies of the summer. – Simon Dumenco, August 21, 2009 |
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As seen in Advertising Age
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YouTube's Back-Catalog Amateur Content KILLS Pro Content
Dumenco's Trendrr Chart of the Week
This week's chart takes a deep dive into YouTube data to compare recent daily views for five videos -- and the stats are totally scary not only for purveyors of pro content but for the bean counters at YouTube's parent company, Google. – Simon Dumenco, August 14, 2009 |
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As seen in Advertising Age |
OK, So Teens Don't Tweet. But Pretend People LOVE Twitter!
Dumenco's Trendrr Chart of the Week
As part of my continuing campaign to aid and abet "Mad Men" mania in advance of the third-season premiere, this installment of the Trendrr Chart of the Week tracks the Twitter followers of Don Draper, Roger Sterling, Joan Holloway, Pete Campbell and Peggy Olson. – Simon Dumenco, August 7, 2009 |
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Trendrr Unveils Two-Way Developer API Platform
Your browser may not support display of this image. Trendrr, the proprietary online tracking, trending and dynamic graphing service developed by digital marketing and technology incubator, Wiredset, today announced a new two way developer API that will allow developers to access raw Trendrr data Your browser may not support display of this image. , contribute to the metrics platform through open-sourced programs and develop in collaboration. – August 7, 2009 |
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Roundup: Bartz is tougher than you, new Zunes are pretty
Trendrr is the latest company to serve a two-way API to its services — Following Digg’s announcement yesterday, social network trend tracking tool Trendrr has added software hooks that let other sites and apps automate getting tracking reports from the site and incorporating the reports into other places. Who cares? The music industry, for starters. Marketing people will be able to have dashboards that include Trendrr data on the hotness-or-notness of the bands and songs they’re pushing. And Trendrr continues the, um, trend of Web 2.0 companies creating APIs to let everyone else get at their content for free. The business model for this is called We’ll Figure It Out. – Paul Boutin, August 5, 2009 |
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Orchard CEO Discusses New Artist Services
Indie digital aggregator and marketing firm the Orchard launched a partnership program with more than 10 online sources of marketing, sales and analytics tools in order to bring their services to its clients. Launch partners include Artist Data, Mediaguide, Mobile Roadie, Topspin, Trendrr and others. – Antony Bruno, August 3, 2009 |
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As seen in Advertising Age
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Vampires Attack Twitter! (Twitter Lives to Tell About It)
Dumenco's Trendrr Chart of the Week
On the next episode of "The Martha Stewart Show," Robert Pattinson from "Twilight" and Stephen Moyer from "True Blood" will share their recipes for blood pudding, with a studio audience taste-test determining the winner! OK, not really, but given the continuing pop-cultural vampire mania, I'm half-expecting it. In the meantime, let's turn to the Twitter tape -- and Google News -- for the word on which blood-sucking franchise has had more mindshare lately. – Simon Dumenco, July 31, 2009 |
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Death and the media stampede
When Michael Jackson died, many people didn’t go to CNN, MSNBC, or even Fox News to discover the details. Instead, they got on such social-networking sites as Facebook, MySpace, and Twitter, and the latter crashed from the amount of people posting messages about Jackson at an extremely high volume. In fact, Trendrr, a website which tracks digital and social media trends, reported Michael Jackson’s name appeared in tweets over 100,000 times per hour on Thursday afternoon of July 25. – Eric Andersen, July 31, 2009 |
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| -July 29, 2009 |
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As seen in Advertising Age
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If Harry Potter Got Swine Flu, Would Twitter Self-Destruct?
Dumenco's Trendrr Chart of the Week
What did the Twitterverse care about this week? For starters, President Barack Obama, thanks to the buzz surrounding his prime-time press conference. At his peak, on Tuesday, there were 32,554 posts that included Obama in them -- enough to just barely squeak past a certain boy wizard. ... – Simon Dumenco, July 24, 2009 |
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As seen in Advertising Age
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Sonia Sotomayor, Bruno and Harry Potter Walk Into a Bar ...
Presenting Dumenco's Trendrr Chart of the Week
For this debut edition of Dumenco's Trendrr Chart of the Week -- produced in collaboration with the staff at Wiredset, the New York digital agency behind Trendrr -- I decided to pit the Twitter buzz of those four recent media staples against each other. First, a note: Trendrr charts are dynamic and adjustable -- mousing over the live version of the chart, as seen here, reveals pop-up slider controls you can use to change the start and end dates. That said, for the purposes of parsing one week in the life of Twitter, I'm examining data and trend lines from July 10 to 16. – Simon Dumenco, July 17, 2009 |
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| - July 17, 2009 |
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| - July 17, 2009 |
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| - July 16, 2009 |
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Jookt Special: Inside The MLL All Star Party
 The 2009 MLL ALL-STAR GAME is tonight at 10PM ET on ESPN2 and the theme is "Old School VS. Young Guns". But before we start predicting scores, let's take a look at some behind-the-scenes action from the All-Star Party at Denver's Hard Rock Cafe. – Jeff Brunelle, Jul 16, 2009 |
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